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On a mission to
make mobile
simple and honest

We started SMARTY because there’s a better way to do things.
Low costs, straightforward plans, transparent pricing and flexible deals.
We even give money back for the data you don’t use.
We’re on a mission to put the trust back into our industry by
doing things properly. Simple, honest, mobile.

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5G ready

Stream, play and browse with more reliability and superfast 5G at no extra cost. Find out more

5G subject to coverage, compatible device required.

EU roaming still included

With SMARTY you can continue to use your allowance in European destinations to make calls and send texts to the UK and you can use up to 12GB of data to get online. Check pricing

No annual price rise

We won’t force annual price increases on you, you can make the most of simple, honest mobile, confident that your bill will be just what you expect with our flexible monthly plans.

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Reasons to Love SMARTY

Great coverage
Great coverage
Our 3G and 4G network already covers 99% of the UK outdoor population, and our sister-brand Three are continuously investing to make it even better.
No contract
No contract
With no contract holding you back, you can switch plans each month. Our SIMs give you the flexibility to upgrade or downgrade as your data needs change.
Unlimited calls & texts
Unlimited calls & texts
To standard UK landlines and mobiles, and roaming within EU countries. Call and text your friends and family as much as you want. No catch.
Group plans
Group plans
Save 10% on every SIM with a SMARTY Group plan. You can manage up to 8 SIMs from one dashboard - perfect for bringing family accounts together or adding an extra SIM for your tablet.
Refer a friend
Refer a friend
We believe that sharing is caring. That’s why when you refer a friend to SMARTY, you’ll both get a free month when they join. And the rewards keep coming with each friend you refer.
No Bill Shock
No Bill Shock
Because you pay for your SMARTY plan upfront, you can rest assured knowing there won’t be any surprise bills at the end of the month.
Truly Unlimited data
Truly Unlimited data
With no fair usage limits in the UK on our Unlimited data plan, you never have to worry about running out of data.
WiFi Calling
WiFi Calling
Boost your signal by making calls and sending texts using WiFi (compatible device required).
No speed limits
No speed limits
Unlike some networks, we won’t slow you down.
Easy to get started
Easy to get started
Because you pay upfront, no credit check is required
Fast and reliable data
Fast and reliable data
Powered by Three, our data is fast, reliable and covers 99% of the UK outdoor population.
Unrestricted UK hotspotting
Unrestricted UK hotspotting
Your SIM, your way. Hotspot without restrictions in the UK.
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Download the app

Packed full of great features that make managing your account super simple. Check your usage, refer your friends, and more.

Ios AppGoogle Play Store App

We’re building a network for
today’s digital world

thumbs up100% online

No lunch time queues, no trips to the high street. Skip the hassle and get it done yourself with our simple online dashboard.

helpAbsolutely no hold music

Got a question? Our support articles are the fastest way to get help. Still stuck? Our web support team is here for you. Here’s how you can contact us.